SLR Credit Solutions closed a senior credit facility comprised of a revolver and term loan for Ansira Partners, an independent global marketing services and solutions company with proprietary channel, website and advertising technology platforms. The company provides solutions for channel partner marketing, local websites and marketing, media and advertising technology, and CRM and loyalty.
Ansira Partners used proceeds from the transaction to finance its acquisition by Truelink Capital. The facility also will provide liquidity for general operations and growth.
“Ansira’s technology, differentiating services and talented team members provide marketing solutions for some of the biggest brands in the world, giving the company a solid foundation for organic growth, as well as future strategic acquisitions,” Luke Myers, co-founder and managing partner of Truelink Capital, said. “SLR CS provided a well-executed, tailored financing solution to facilitate the acquisition and provide liquidity for future growth initiatives.”
“Ansira has a proven strategy for delivering best in class marketing services, leveraging their proprietary technology and significant expertise in providing end-to-end solutions across a digital and physical ecosystem,” Tanner Phifer, managing director of SLR Credit Solutions, said. “We are excited to invest in the business to support Truelink and the company’s significant growth opportunities in the dynamic digital marketing and advertising sector.”
