SG Credit Partners, through its consumer products division, recently completed a senior debt investment in New Primal, a company in low-sugar, high-protein snacks.
“We’ve always looked for partners who understand the unique dynamics of building a mission-driven CPG brand,” Jason Burke, founder and CEO of New Primal, said. “SG’s flexibility, deep industry knowledge, and thoughtful approach made thhttps://www.abfjournal.com/sg-credit-comple…nt-in-new-primal/em a clear choice. Their team took the time to understand our business and build a relationship that feels like a true extension of our own.”
The financing from SG will support working capital growth and provide enhanced financial flexibility as New Primal continues to scale its operations and expand its product offerings across both retail and direct-to-consumer channels.
“We are thrilled to partner with New Primal and support an exceptional team that is redefining snacking through transparency, sustainability and nutritional integrity,” Spencer Brown, managing director at SG Credit Partners, said. “Their authentic approach aligns strongly with SG Consumer Products’ commitment to empowering emerging brands that are transforming consumer health and wellness.”
