BIRMINGHAM, AL, March 20, 2025, PRNewswire – Porter Capital, a trusted leader in alternative financing, has provided a strategic $3 million credit facility to Dealer Alchemist, a rapidly growing automotive advertising technology firm based in Colorado. This firm, ranks in the top 3% of all Google advertising partners for 2025, specializes in dealership website creation, customer acquisition, and boosting website traffic for automotive dealers nationwide.
Despite its strong financial performance, excellent credit, and a growing client base, Dealer Alchemist faced unexpected funding challenges after acquiring another business. The acquisition altered the company’s legal status, rendering it ineligible for its existing Small Business Administration (SBA) loan. The transition to mid-tier financing proved difficult, as many lenders viewed the firm as a risk despite its high credit rating, proven success and multiple placements on the Inc. 5000 list of America’s fastest-growing private companies.
Recognizing the urgent need for short-term financing to bridge the gap between the SBA loan and a new bank line of credit, a banker from a top ten North American bank referred the company to Porter Capital. With extensive experience in tailored financing solutions, Porter Capital stepped in to provide the flexibility and speed needed to stabilize the company’s cash flow.
“We were in a tough spot—our business was thriving, yet securing financing on reasonable terms was far more difficult than we ever anticipated,” said Dealer Alchemist’s Founder and CEO, Shean Kirin. “Other lenders saw our situation as an opportunity to take advantage, offering high rates and unreasonable fees. Porter Capital was different. They listened, understood our position, and provided a fair and scalable solution when we needed it most.”
One challenge Porter Capital identified was the firm’s prebilling structure, a practice that most invoice factoring agreements don’t accommodate. Rather than walking away, Porter Capital’s team developed a customized funding solution, incorporating specific contract stipulations to mitigate risk while ensuring the client’s continued growth.
Porter Capital structured the credit facility to fuel the company’s growth while ensuring a seamless transition back to traditional bank financing once the SBA loan was repaid and the business trajectory continued post-acquisition.
