Ocala Community Credit Union has ramped up its digital innovation, driving secure crypto investments for its members. The Florida-based Credit Union partnered with InvestiFi, a digital investment platform, to integrate a crypto trading solution through its online banking app.
The new crypto trading integration delivers a self-directed way to diversify investment portfolios within a secure environment. The Credit Unions board of directors and president/CEO selected InvestFi due to its track record with other credit unions throughout the United States.
“Cryptocurrency investment continues to grow across the US, and it is more important than ever for financial institutions to guide their members in their crypto investment journey,” Kian Sarreshteh, CEO and co-founder of InvestiFi, said. “At InvestiFi, our crypto trading solution enables members to invest in crypto directly from their checking account safely and securely, enabling their trusted financial solutions to support them in their investment decisions. Too many people are swayed by third-party apps, without access to credible financial education and making impulse crypto investments. Our solution provides the resources to help members make informed decisions as they build their portfolio.”
As a result of the new partnership, InvestiFi will focus on reducing the outflow of assets from OCCU to external crypto apps like Robinhood and Coinbase. This will also include homing in on attracting new investors interested in crypto investing through InvestiFi’s user interface.
“We are thrilled to have joined forces with InvestiFi to offer our members crypto investment directly from checking. We are looking forward to rolling InvestiFi’s crypto solution out to our members as an investment tool for them and a way for OCCU to attract new members,” Steven Nazaruk, CEO of Ocala Community Credit Union, said. “Our mission is to actively protect our members’ finances by ensuring the safety and soundness of our Credit Union. With InvestiFi we aim to guarantee a safe and secure crypto investing environment for our members. We are committed to providing consistent quality member service; to relentlessly strive to meet the needs of our members through building and maintaining a strong team.”
“Our partnership with OCCU comes at a vital time as crypto investment continues to make waves,” Sarreshteh said. “We aim to support OCCU in delivering a better crypto investing experience for its members. OCCU is renowned for adopting digital tools to support its growing membership, and we’re proud to be their partner as they guide their members on their crypto investment journeys.”
