JPMorgan Chase and Tiger Finance have provided $141 million in strategic financing to a lifestyle growth brand incubator focused on ecommerce channels and celebrity influencer partnerships.
The revolving line of credit and term loan structure consists of $26 million from Tiger Finance and $115 million from JPMorgan Chase. The borrower operates media-savvy brands featured in publications including Elle, Homes & Gardens, and The New York Times, as well as countless Instagram and TikTok posts by celebrity influencers.
Since 2020, the brand company has generated billions in sales and media impressions, with much of its business flowing through digital and ecommerce channels, according to Tiger Finance Managing Director Andrew Babcock.
“Featured in the likes of Elle, Homes & Gardens, The New York Times and countless Instagram and TikTok posts by celebrity influencers, the borrower’s brands have the potential for even further growth,” Babcock said.
The financing reflects growing demand among brand operators for non-dilutive growth capital. “More operators with growth brands are looking for non dilutive growth capital by forging relationships with Tiger Finance and JPMorgan Chase,” Babcock noted. “Our asset intelligence gives us the ability to help a broad array of companies achieve their goals at a time of both uncertainty and opportunity.”
