NEW YORK – March 27, 2025 – JPalmer Collective (JPC), an asset-based lending company committed to funding high-growth, women-led and natural products companies, today announced the closing of a line of credit to a woman-owned, private label baking company specializing in desserts. JPC is focused on ensuring that over half of its portfolio consists of women-led companies as part of its mission to make financing more equitable.
“We recognize there will be ups and downs in any business and that companies need a financing partner who is there for them through it all,” said Jennifer Palmer, founder and CEO of JPalmer Collective. “I founded JPC to help companies just like this baking company: high-growth, women-led businesses that don’t fit the traditional lender’s criteria and can benefit from our white-glove service.”
The baking company chose JPC for its ability to provide a fast and efficient financing solution, its flexibility, and its knowledge of the food space. Originally structured as a facility against accounts receivable, inventory, and equipment, delays from the SBA threatened to stall the deal. Recognizing the urgency, JPC stepped in and closed a real estate-backed facility in under two weeks. Additionally, during underwriting, the company navigated management changes and cash flow constraints. To support the company’s growth and ensure a smooth transition, JPC provided a meaningful seasonal advance at closing, enabling them to ramp up inventory to accelerate sales without missing a beat.
