JPalmer Collective (JPC), an asset-based lending firm dedicated to supporting high-growth consumer brands, closed a $3.5 million working capital facility for XSET, a growing pop-gaming media and lifestyle brand built for the next generation.
“XSET is innovative, differentiated and deeply committed to delivering products for the next generation of consumers,” Jennifer Palmer, founder and CEO of JPC, said. “The company’s mission focuses on building an inclusive, diverse community and connecting gaming with the broader culture. We are proud to fuel the growth of this dynamic and mission-driven brand.”
The financing will provide XSET with working capital to support operational needs as the company continues to scale to meet growth opportunities in 2026.
“As a big fan of Greg Selkoe’s previous venture, Karmaloop, I’m particularly excited that XSET has chosen JPC as its financing partner. XSET is at the forefront of creator-led gaming culture, and we are proud to support them as they continue to expand,” Eunice Kepka, business development officer of JPC, said.
“XSET is thrilled to partner with JPalmer Collective! Jenn and her team understand growing start-ups inside and out and have the same entrepreneurial spirit,” Greg Selkoe, CEO of XSET, said. “They took the time to really get to know us and learn about the business. Their effort throughout the deal process was especially appreciated, as XSET is one of the first media-related deals they have done, but certainly not the last. We are excited to grow and build together!”
