Gordon Brothers, the global asset experts, has made a majority investment in the intellectual property of the Rachel Zoe brand and its related consumer business.
Rachel Zoe expanded her platform with an omni-channel media footprint that includes a long-running Bravo show The Rachel Zoe Project (2008 – 2013), two New York Times bestselling books and the editorial online style destination The Zoe Report. She currently stars on Real Housewives of Beverly Hills, which debuted on Bravo on Dec. 4.
“Rachel is an influential entrepreneur and global fashion authority who has grown her brand and broadened her cultural footprint across fashion, media and consumer lifestyle spaces,” Tobias Nanda, head of brands at Gordon Brothers, said. “We are excited to add Rachel Zoe to our portfolio of brands and partner with Rachel to build upon the legacy she has created.”
Gordon Brothers will drive further growth of the successful enterprise by strategically developing the licensing business to expand product categories, experiences and distribution points.
“The Rachel Zoe brand has a great foundation and we look forward to leveraging our expertise to expand categories to bring new products and experiences to the end consumer,” Carolyn D’Angelo, senior managing director, head of brand operations at Gordon Brothers, said.
As part of the transaction, Rachel Zoe remains a significant shareholder and will continue her work with the company as founder and chief creative officer and member of the board of directors.
“I am beyond thrilled to announce this new strategic partnership,” Zoe said. “Gordon Brothers was the right fit to take the Rachel Zoe brand to the next level given the firm’s deep experience in growing global brands through licensing partnerships, innovative product development, creative marketing and operational expertise.”
