WSFS Bank, the primary subsidiary of WSFS Financial, named Shari Kruzinski executive vice president and director of retail delivery. In her new role, Kruzinski will continue to oversee the bank’s retail network, contact center and retail operations. She will report to Rick Wright, executive vice president and chief retail banking officer for WSFS Bank.

“I am pleased that Shari is joining our executive leadership team,” Rodger Levenson, chairman, president and CEO of WSFS Bank, said. “Shari is an experienced professional with more than 30 years in banking. Her hands-on experience gives her an unmatched knowledge of the retail banking business that, combined with her ability to engage and develop associates, has helped her become a highly respected leader. Her promotion is part of robust succession planning and WSFS’ focus on talent development throughout our organization.”

Kruzinski started in 1989 at WSFS as a floating teller. She moved up the ranks and most recently oversaw six banking regions, 89 banking offices, more than 700 associates and a contact center. She has been instrumental in developing and executing key retail banking initiatives during the COVID-19 pandemic, helping to keep associates safe while also providing banking services to customers. Kruzinski was essential in the integrations of Penn Liberty Bank, Alliance Bank, First National Bank of Wyoming and Beneficial Bank into WSFS Bank and is one of the executives leading the Bryn Mawr Trust Company and WSFS combination that was announced in March.