Daily News: January 17, 2012

TrueNorth Adds Pedhirney as Senior Advisor

TrueNorth Capital Partners announced that Gayland Pedhirney joined the firm as a senior advisor in December. The addition of Pedhirney strengthens TrueNorth by providing both physical presence in the northwestern region of the country and an individual with experience and knowledge in the area of agri-business and beef products.

Having had the pleasure to work alongside Pedhirney in the past, the principals of TrueNorth are confident he will provide immediate results for the company and its clientele, the company said in a press release. Pedhirney’s primary concentration will be on deal generation in the protein markets and agricultural community generally, utilizing experience and contacts he has nurtured over a 40-year career in the corporate environment.

Prior to joining TrueNorth, Pedhirney was president of AB Foods LLC formerly Washington Beef LLC. He became president of Washington Beef in 1996 after spending eight years with the company overseeing operations, sales and livestock procurement. While at Washington Beef he worked through two changes in ownership. The first was to a Japanese investor in the late 1980s and the second was on the sale to AgriBeef in 2003. Pedhirney began his career in 1972 as a cost accountant at Canada Safeway Limited and by 1983 had responsibility for five U.S. plants and the Lucerne plant in Calgary in addition to oversight of private label contracting for Safeway Brand meat and poultry products. Between 1984 and 1988, he was part of two start-up beef processing operations.

Pedhirney has served on the boards and as chairman of the Washington State Beef Commission and Beef Committee chairman of the National Meat Association. Residing in Washington State, Pedhirney has been actively involved in community organizations such as; United Way, United Way Foundation and the Comprehensive Mental Health Foundation. He graduated from the University of Calgary with a B.A. in Economics.

TrueNorth Capital Partners provides corporate advisory services on mergers and acquisitions and restructurings as well as provides valuations and fairness opinions primarily to middle-market companies.