Square 1 Bank announced that it provided a $1 million debt facility to new client Tubular Labs, a software company based in Sunnyvale, CA. Proceeds for the loan will go towards future growth and expansion of the company.

Tubular Labs currently is in beta testing with its Audience Development Platform, which gives YouTube users the opportunity to discover, interact with and attract new audience members for their online videos. The platform takes audience profiles to another level, moving well past age and gender demographics. It better connects users with their audience, enabling audience interaction and engagement.

Tim McDonough, vice president in Square 1 Bank’s technology group, commented, “It is exciting to work with companies like Tubular Labs. Their outstanding team and promising technologies set them apart and we look forward to expanding our relationship as the company grows.”

“We chose Square 1 because of their sterling reputation of working hard for their clients,” said Rob Gabel, founder and CEO of Tubular Labs. “They are true business partners who created flexible debt financing solutions that fit our needs, instead of signing us up for an off-the-shelf product.”

Tubular is the first real-time Audience Development Platform that empowers creators, media companies and brands to better understand, engage and grow their YouTube audience.