SLR Business Credit rebranded its subsidiary Fast Pay Partners as SLR Digital Finance (SLRDF). SLRDF provides asset-based loans and factoring facilities to ad tech and digital media businesses throughout the United States with borrowing needs ranging from $200,000 to $50 million. Loans are typically free of financial covenants, personal guarantees and warrant or equity requirements, with competitive pricing.

“This rebranding represents the SLR platform’s commitment to providing bespoke financing solutions to middle-market companies in the adtech and digital media ecosystem,” Randy Mitzman, senior vice president and managing director, SLRDF said. “The market in our vertical is rapidly changing, and, thanks to the creativity and collaboration nature of SLRDF and the SLR platform as a whole, we are at the forefront of financing innovative companies and technologies. I couldn’t be more excited about our capabilities for financing adtech and digital media businesses of all sizes and stages of growth.”