Real estate services firm JLL and restructuring advisors Gordon Brothers formed a strategic alliance to elevate both firm’s services for retailers and their investors.

The alliance will support all retailers, growing or challenged, with the most comprehensive set of real estate, inventory, brand, and customer migration solutions.

Together, Gordon Brothers and JLL will offer one of the largest teams of real estate experts to help retailers minimize lease liabilities, maximize the value of their underperforming assets, and retain or migrate customers while protecting and developing their brands.

The alliance will also allow retailers to focus on what is critically important: managing their brand and servicing their customers.

“We are excited to bring to our clients the broad array of services offered by Gordon Brothers. Gordon Brother’s appraisal, valuation and disposition services are a great complement to JLL. Gordon Brothers is the leading expert in this area, having provided more financial guarantees to retailers than any of their competitors,” said Naveen Jaggi, president of JLL Retail Advisory and Capital Markets in the Americas. “Through our alliance with Gordon Brothers, we gain the ability to deploy capital to support retailers throughout their lifecycle.”

The two firms bring over three centuries of combined experience and nearly 90,000 real estate professionals serving clients in more than 80 countries.

“The retail market is evolving rapidly. The conventional lease disposition approach no longer fully serves progressive retailers,” said Kenneth Frieze, Gordon brothers CEO. “By integrating our expertise with JLL’s extensive broker networks and technology systems, clients will gain access to expanded services to help them transform their businesses.”

The combined services will include: portfolio reviews, lease mitigation, termination, and restructurings, property management, fee-owned property sales, valuations, asset dispositions, brand licensing and conversions, customer migration, financing, location scouting, site analytics, retail research and PinPoint mobile data technology and predictive analytics platforms.