IDB Bank’s board of directors named Ziv Biron its president and CEO. Biron currently serves as chief financial officer and head of Planning Strategy and Finance Division at IDB’s Tel Aviv-based parent, Discount Bank.

He succeeds Uri Levin, who has been promoted to CEO of Discount Bank in Israel.

Biron continues the development and implementation of the bank’s long-term strategy, focused on the key elements of growth, efficiency, transformation of traditional banking and innovation.

As CFO, Biron was also responsible for planning and financial performance management, investor relations, marketing and advertising activities, and financial advisory. Prior to this role, Biron had several executive roles at Bank Hapoalim Israel, HSBC USA and HSBC Global, as well as The Boston Consulting Group.

“We are very fortunate to have Ziv lead IDB. I am confident that he is the right leader to continue executing on our strategic transformation, with our aspiration to be the best bank for our clients. I look forward to working closely with Ziv as he embarks on this important journey,” said Levin.