H.I.G. Capital, a global alternative investment firm with $54 billion of equity capital under management, and its portfolio company, Concord USA, acquired Authentic Digital, which represents Concord’s third add-on acquisition over the last year. Concord is a technology consulting and digital transformation firm focused on digital and product experience, data management and analytics and cloud engineering and modernization.

Headquartered in Richmond, VA, with delivery capabilities in the Eastern U.S. and Latin America, Authentic provides digital experience and consulting services to enterprise customers across various industries. Authentic helps clients drive digital transformation, develop customer loyalty solutions and increase brand engagement.

“Authentic has an outstanding team of driven technology professionals,” Florin Ibrani, CEO of Concord, said. “The seamless, end-user centered experiences they deliver for their clients make customer interactions more meaningful and complement Concord’s expertise in data management, analytics, cloud engineering and modernization. Authentic adds a leading-edge capability and nearshore presence that deepens our ability to drive value for our clients.”

“We are thrilled to join the Concord family, as this partnership will allow us to broaden our service offerings to clients while maintaining our pragmatic and relationship focused approach,” David Roe, CEO of Authentic, said. “By joining Concord, we will enhance our ability to help companies realize the full impact of their digital initiatives and technology investments. The partnership with Concord will also help accelerate the growth of our organization and offer broader career opportunities for our team.”

“The Authentic team brings new capabilities, customers and talent that help further establish Concord as a leading, global digital transformation firm,” Kevin Van Culin, managing director at H.I.G., said.