Ronnie Bloom has joined Great Rock Capital as managing director of Originations.

Bloom will be based in Toronto and will be responsible for building relationships, sourcing investment opportunities, and driving the continued expansion of the firm’s footprint in the Canadian market.

“We are happy to welcome Ronnie to the team,” said Stuart Armstrong, CEO of Great Rock Capital. “Ronnie’s extensive banking and financial expertise, coupled with his established industry relationships in the Canadian market, will help drive the growth of Great Rock in this important market.”

Bloom joins Great Rock Capital with 20 years of Asset-Based Lending origination and credit experience. He brings strong and in-depth banking and financial expertise from his origination roles at both Wells Fargo Bank and the Royal Bank of Canada, plus his role as chief financial officer of a middle market business.