Abacus Finance Group, a provider of cash flow-based, classic senior debt for sponsor-led buyouts of lower middle-market companies, served as senior secured credit facilities administrative agent and sole lender for senior secured credit facilities to support the recapitalization of Advertiser Perceptions by Eureka Equity Partners. Additionally, Abacus made an equity co-investment in Advertiser Perceptions.

Founded in 2002, Advertiser Perceptions is a provider of research-based strategic market intelligence and analysis to the media, advertising and ad tech industries. Eureka Equity Partners is a private equity firm targeting niche market leaders with up to $100 million in revenue across such industry segments as business services, health care services, specialty industrials and consumer products.

“Abacus provided us with tremendous support early on in this transaction and fully delivered on their promise to provide seamless execution,” Lisa Millhauser, a principal at Eureka Equity Partners, said. “We are excited to be partnering with Abacus in support of Advertiser Perception’s continued growth.”

“We were pleased to have had the opportunity to complete our first transaction with the Eureka Equity Partners team,” Tim Clifford, president and CEO of Abacus, said. “Our ability to meet Eureka’s desire for a smooth execution in a short timeframe is just one of the many attributes of our Total Partnership Approach.”

Abacus team members involved in the transaction included Joseph Lee and Greg Scanlon. Legal counsel was provided to Abacus by Goulston & Storrs.