Bridge Bank extended a credit facility to SteelHouse, an advertising technology company and the first self-serve platform with AI technology that automates advertising to achieve the best outcome.
Marketers use Los Angeles-based SteelHouse’s platform to find their ideal audiences, build creative, launch campaigns and visualize their performance.
The new credit facility will be used to fund working capital needs and support growth initiatives.
“We’ve chosen Bridge Bank to help fuel the next stage of our growth,” said Mark Douglas, president and chief executive officer of SteelHouse. “Through continued investment in our technology, Bridge Bank will help strengthen our position as the first self-serve platform to launch retargeting, prospecting and branding campaigns through every channel, including Connected TV.”
“SteelHouse’s superior technology is based in their well-designed self-serve platform with robust capabilities and an intuitive user interface,” said Victor Le, senior vice president of Bridge Bank’s Southern California capital finance banking group. “Our team was able to craft a specialized credit facility to support their next stage of growth, and we look forward to being a part of their continued success.”
