JPalmer Collective (JPC), a customized asset-based lending solutions provider for high-growth consumer brands, appointed Caryn Alexander as head of portfolio management.
Alexander brings more than two decades of bank-side credit and portfolio leadership to the role, most recently as senior managing director, head of ABL portfolio management at Webster Bank, where she led a 16-member national team overseeing a $3 billion asset-based lending portfolio. Before that, she spent more than a decade at HSBC Bank USA, where she led the credit team that handled the JPC account. There, she rose to senior vice president and Northeast regional head of credit management for middle market, C&I, and played a pivotal role in growing a diversified commercial portfolio more than 400%, to over $6 billion, while helping build out sector verticals.
“Caryn has spent her career in the institutions that set the rules many of our clients have outgrown or never fit into in the first place,” Jennifer Palmer, founder and CEO of JPC, said. “She’s seen firsthand how that kind of credit discipline can leave growth companies behind. That perspective, combined with her expertise and hard work, is exactly what we want guiding how we think about risk as we scale.”
In her new role, Alexander will oversee credit and portfolio management across JPC’s growing business, including underwriting, structuring, ongoing credit and collateral monitoring, and risk governance, ensuring the firm scales with discipline.
“I’ve spent my career on the bank side, underwriting within frameworks built for scale and risk control, but not always built for the realities of high-growth, founder-led businesses,” Alexander said. “I know the questions credit committees ask, and the boxes companies are expected to check. I’m excited to bring that discipline to a firm that’s built specifically to say yes to the companies banks often can’t.”
Alexander holds an MBA in banking and finance from Pace University’s Lubin School of Business and a BBA in banking and finance from Hofstra University’s Zarb School of Business. She is a board member of the New York Institute of Credit and a member of CHIEF and the Secured Finance Network (SFNet).







