In a continued effort to better serve the financial needs of its clients, First Citizens Bank plans to expand its commercial banking capabilities and align its brand names later this year. In Q4/26, financial partner to the innovation economy, private equity and venture capital firms, Silicon Valley Bank (SVB), a division of First Citizens Bank, will rebrand as First Citizens Innovation Banking and First Citizens Fund Banking. CIT Commercial Services, a provider of working capital financing, and the Silicon Valley Bank Wine division will rebrand as First Citizens Bank.
“Following our acquisitions of CIT and SVB in 2022 and 2023, our clients have seen that their tailored experience has been retained under First Citizens for the last several years, and that is not changing,” Frank Holding, Jr., chairman and CEO of First Citizens Bank, said. “Our brand strategy is aligning with our business strategy and another sign of our long-term commitment to the innovation economy and the private equity sector. The experience we offer will stay the same. Only the names will change, and we continue to invest in our capabilities to make the experience for our clients even better.”
Each division will continue to deliver distinct banking experiences based on client need and will continue to operate with dedicated relationship managers and relationship advisors delivering customized solutions.
“First Citizens has seen the value in preserving what has always made us special and a leader in serving the innovation economy,” Marc Cadieux, president of SVB, said. “This upcoming milestone reflects First Citizens’ ongoing commitment to our audiences and a desire to build upon that success. Our clients can expect the same experience and continued investment in delivering an even more robust and differentiated value proposition in the years ahead.”
