Assembled Brands formed a new partnership with Fishwife, a woman-founded company. This new credit facility will fuel Fishwife’s growth, providing the capital required to scale operations and further expand its reach across wholesale and ecommerce channels.
“Finding a partner that truly understood our mission-driven brand was critical,” Becca Millstein, CEO and co-founder of Fishwife, said. “The team at Assembled Brands saw the opportunity in us to not only grow a business, but to change a category. Their non-dilutive capital gives us the freedom to scale operations and expand our reach without compromising on the values that make Fishwife unique.”
“Fishwife has done an incredible job of taking a traditional product and transforming it into a modern, compelling brand with a mission,” Abby Jonathan, assistant vice president of originations at Assembled Brands, said. “The company’s impressive year-over-year growth, margin improvement and profitability are a testament to its strong business model and market leadership. We are thrilled to provide them with the founder-friendly capital they need to continue their expansion.”
“At Assembled Brands, our mission is to be more than just a lender; we are a true partner in a brand’s growth journey,” Kunal Kohli, managing director at Assembled Brands, said. “Our flexible, non-dilutive capital is designed to scale as brands grow, allowing founders to focus on building their businesses without sacrificing equity. We believe Fishwife is poised for incredible success, and we’re super excited to be a long-term capital partner in their continued growth.”
