Assembled Brands, an asset-based lender specializing in flexible growth lines of credit for emerging consumer packaged goods (CPG) and e-commerce businesses, provided a new credit facility for Baseball Lifestyle 101 (BL101). This credit line is designed to support BL101’s impressive growth, supply chain optimization and retail expansion.
Utilizing BL101’s strong accounts receivable and future retail commitments, Assembled was able to provide a unique and flexible structure that offered necessary liquidity, both immediately and for future growth, without any restrictive covenants or rigid controls.
“We are thrilled to partner with Baseball Lifestyle 101, a brand driven by passion, community and incredible entrepreneurial spirit,” Jeffrey Mangiafico, senior vice president of originations at Assembled Brands, said. “Their exponential growth and strategic retail expansion highlight strong market position and potential.”
“BL101’s ability to cultivate such a loyal following into significant commercial success is truly impressive,” Kunal Kohli, MD and head of revenue of Assembled Brands, said. “Our versatile credit facility enables them to scale efficiently and expand their reach to a broader fan base.”
“This partnership with Assembled Brands is a game-changer for BL101,” Josh Shapiro, CEO of Baseball Lifestyle 101, said. “They empowered us with the strategic flexibility to focus on execution, free from rigid performance metrics or shifting expectations.”
