NORTHBROOK, Ill., March 27, 2025 /PRNewswire/ — Going-Out-of-Business sales are in progress at Forever 21, a leading fashion retailer of women’s, men’s, and children’s apparel and accessories, following the US operating company F21 OpCo’s recent bankruptcy filing. The liquidation sales are being managed by Hilco Consumer-Retail in a joint venture with Gordon Brothers and SB360 Capital Partners.
Forever 21 is an iconic North American retailer that captured the hearts and minds of teenagers through the 90s and 2000’s. Recent competition from online fast fashion companies like Shein and Temu put Forever 21 under immense pressure, ultimately resulting in the company’s bankruptcy filing in the US.
“Stores are fully stocked, and fresh inventory is continuously being added at incredible discounts,” said Ian Fredericks, CEO of Hilco Consumer-Retail. “Customers should shop early for the best selection—once items are sold out, they’re gone!”
The joint venture between three of the largest retail asset disposition firms in the industry will manage the liquidation of merchandise as well as store fixtures and equipment. Store gift cards will be accepted through April 15, 2025, and the sales will offer discounts of up to 60% off lowest ticketed prices.
This liquidation is the latest in a series of high-profile retail bankruptcies that have provided significant business for asset disposition specialists, who play a critical role in maximizing recovery values for creditors in distressed retail situations.
