Global alternative investment firm Victory Park Capital closed a multi-year credit facility for Cap Hill Brands, a technology-driven consumer goods platform that acquires and operates e-commerce brands with an initial focus on Amazon-first brands.
Founded in July 2020 by Kevin Saliba and Jason LeeKeenan, two former executives of Zulily, Cap Hill Brands is an e-commerce retailer with nearly 6 million active customers. The credit facility will be used to fund new acquisitions of e-commerce brands.
“We’re incredibly grateful to partner with VPC given their deep understanding of the industry and breadth of the market opportunity,” Saliba said. “This comes at a time when Amazon third-party sellers and digitally native brands more broadly are in need of capital and operational expertise to help grow and scale their businesses, especially given the e-commerce boom throughout the COVID-19 pandemic.”
“We could not be more excited to have value-add investors who believe in Cap Hill Brands’ mission,” LeeKeenan said. “VPC’s investment will support our commitment to providing liquidity to brand owners who have lacked access to capital up until now.”
“We are proud to partner with Cap Hill Brands, particularly co-founders Kevin and Jason, who have significant experience with consumer brands and e-commerce platforms and have already generated substantial momentum,” Tom Welch, a partner at Victory Park Capital, said. “Cap Hill Brands joins a number of companies that are working to consolidate the fragmented third-party seller ecosystem and support small e-commerce businesses, and we look forward to seeing the company’s competitive differentiation play out in the market.”
In October 2020, Victory Park Capital provided a similar financing solution and partnered with Perch, a technology-enabled consumer products company that acquires and operates Amazon FBA businesses at scale.
“Partnering with VPC has allowed us to completely focus on growing our business,” Chris Bell, founder and CEO of Perch, said. “It is important to us that we work with investors who share our vision and are able to scale with us over time, and we are proud to have found that in VPC.”
Victory Park Capital invests in emerging and established businesses across various industries in the U.S. and abroad.
