nFusion Capital provided a $2.5 million ABL facility for Kitu Life, also known as Super Coffee, a ready-to-drink coffee company headquartered in Austin, Texas.
Raising capital post-COVID was difficult for Kitu Life. This hampered the company’s growth and limited the capital available to invest in brand development and marketing. The company needed funding to support continued growth goals and investment. Kitu Life searched for a lender that understood the unique needs of entrepreneurs in the midst of rapid scale-up and turned to nFusion Capital.
“With nFusion, we found a partner who shares our vision and values for bringing great products to the market in the most efficient way possible, and one that has the ability to grow with us as we continue to scale our brand platform across the country,” Jordan DeCicco, CEO of Kitu Life, said. “Jason and his team have been an absolute pleasure to work with and I look forward to a great long-term relationship for years to come.”
The financing was designed to provide capital to invest in new product lines, increase marketing outreach, build out e-commerce capabilities and target younger consumers.
“Entrepreneurs like the DeCicco brothers are the reason we started nFusion,” Jason Lippman, CEO of nFusion Capital, said. “We love their vision and energy; they have a great product and the drive it takes to succeed. They just needed a funding boost, and we are excited to be the partner that helps them get to the next level.”
