January/February 2018

Vitamin World to Liquidate, SSG To Advise

Despite DIP financing from Wells Fargo, a distraught Vitamin World is heading for liquidation. ABF Journal illustrator Jerry Gonzalez shows the company getting a little help from its friends at SSG Advisors.


Retailer Vitamin World filed for Chapter 11 protection with Wells Fargo providing DIP financing.

According to documents filed with the U.S. Bankruptcy Court of Delaware, Vitamin World originally intended to reorganize, but the plan failed, and the company will liquidate substantially all of its assets. SSG Advisors was hired to manage the sale of the company’s assets.