Daily News: December 11, 2014

Wellington Financial Provides iPerceptions Growth Capital

Wellington Financial announced a growth capital investment to iPerceptions, backed by private equity investors Telesystem and XPND Capital.

Mark McQueen, president and CEO of Wellington noted, “The impressive list of companies that use iPerceptions to better understand their customers demonstrates just how valuable ‘voice of the customer’ analytics has become.”

Audry Larocque, president and CEO of iPerceptions added, “The team at Wellington Financial truly recognizes the great growth opportunity that ‘voice of the customer’ analytics represents. We are pleased to have them join us as we continue to invest in our Active Research platform and innovative technologies, such as Active Recognition.”

iPerceptions is a digital customer research company.