Reverence Capital Provides $8.5M to Festival Transaction
Festival Transaction Services (FTS) announced that it closed an $8.5 million investment led by Reverence Capital Partners, a New York-based investment firm. The former chairman and CEO of Visa, Joseph W. Saunders and W. James Tozer, Jr. also participated in the investment.
“FTS has developed a comprehensive set of financial services for fairs and festivals that help reduce event operating expenses and generate new sources of revenue,” said Milton Berlinski, managing partner at Reverence Capital Partners and former senior partner and vice chairman at Goldman Sachs. “The event industry is large, fragmented and underserved; and we are excited about the potential of FTS to deliver value to its customers and shareholders.”
In connection with the closing, which took place on December 31, 2013, two partners of RCP have been nominated to the FTS board: Peter Aberg and Alex Chulack. Aberg recently retired as a managing director at Goldman Sachs after 28 years, where he specialized in the consumer financial services industry. Chulack also worked for Goldman Sachs before becoming a managing director focusing on financial services investments at General Atlantic. Both have deep financial services domain expertise and will play active roles in helping to grow FTS.
FTS will also benefit from the experience of Muneer Satter, a former senior partner of Goldman Sach, who raised and managed $30 billion for the mezzanine finance group.
“Events deal with mountains of cash which is difficult to track and account for,” said Aberg. “FTS has developed a solution which gives events real-time visibility and reconciliation for all of their consumer and vendor transactions. There are other benefits to the FTS service, but this capability alone justifies adoption by events.”
Chulack said, “We are particularly impressed with how FTS has leveraged partnerships, including one with Visa, to bring the infrastructure of the U.S. financial services industry to bear in solving the events’ revenue and cash management problems.”
While some service providers are offering closed-loop solutions that expose events to expensive and legally complicated escheatment issues, FTS is leveraging the regulated U.S. financial services, eliminating these issues and expense for events.
Satter said, “FTS has integrated processing, payments and promotion to offer events a trifecta of benefits, including operational savings, increased sales from traditional sources, and new recurring revenue from retail sponsors. The bridge FTS is building between events and their retail sponsors provides a mutually beneficial virtuous circle of value for the events, their attendees and their sponsors.”
“We are honored to have attracted such exceptional investors to FTS. This financing represents the last key ingredient in achieving our mission to strengthen events and help them build lasting connections with their attendees,” said Charles Brown, FTS CEO. “It also positions FTS to deliver sustainable growth for its shareholders.”
FTS offers transaction services to the fair and festival industry.