Daily News: February 10, 2015

Liquid Capital Receives World-Class Franchise Certification

Liquid Capital has received World-Class Franchise certification from the Franchise Research Institute.

The recognition comes after an independent franchisee validation survey conducted by the Franchise Research Institute, in which 74.2% of all Liquid Capital’s franchisees participated. The survey was designed to determine the quality of 11 key metrics crucial to franchisee success within the Liquid Capital franchise system.

“Using confidential surveys to analyze franchisee opinions is vital to building a successful franchise brand,” said Jeff Johnson, founder and CEO of the Franchise Research Institute. “Liquid Capital relied upon our comprehensive, unbiased, third-party research to obtain honest feedback from their franchisees, in order to help maximize franchisee sales and profitability.”

The survey asked Liquid Capital’s franchise owners to rate their franchisor through a series of questions in categories such as overall quality, growth potential, support and communication.

Among the responses received from Liquid Capital’s franchisees:

  • 100% gave a positive rating to the overall quality of the franchisor.
  • 94% said they would recommend this franchise to a prospective franchisee.
  • 98% gave a positive grade to the ongoing training and support supplied by the franchisor.
  • 100% of respondents said that both they and their franchisor are committed to a positive, long-term relationship.
  • 100% gave a positive grade to the helpfulness of the franchisor’s field representatives.

Liquid Capital CEO Brian Birnbaum states, “Liquid Capital is committed to providing our franchisees with a business model which allows them to combine an opportunity to earn a substantial return on their committed capital together with time to spend with family and leisure activities. We are proud that we are the first franchise organization to receive the World Class Franchise award 11 consecutive years. We strive to provide our franchisees with the support, tools and product needed to be successful, and are pleased that our commitment to our franchisees does not go unrecognized.”

Liquid Capital’s franchisee validation results are available at: www.WorldClassFranchise.com/LiquidCapitalReport.