Daily News: July 7, 2014

Hilco Streambank to Sell PoshBrands Assets

Hilco Streambank was retained by PoshBrands to conduct a sale of assets, including its IP portfolio of trademarks, domain names, and customer list. Posh Brands operates as an e-commerce retailer of upscale furniture and interior design decorations in the United States targeting the Birth through age 12 market. The submission deadline for bids is July 21, 2014 by 5 p.m. EDT.

The company was founded in 2000 and is known for its children and baby furnishings, including cribs and fantasy-themed beds. Posh Brands operates ecommerce sites through its two primary domains PoshTots.com and PoshLiving.com. The company is the owner of the trademarks and tag line The Most Extraordinary Children’s Furnishings in the World!, (Posh-Tot), (Posh Little Tots) and (Posh-Tots). Other domains owned include: www.babyparade.com, a domain that was used to sell children and baby toys; and www.poshtweens.com, a domain used to sell apparel, furniture and lifestyle accessories for kids ages 10-12.

“This sale represents a great opportunity to leverage a valuable business model and a successful brand with a great reputation in the children’s furniture and decoration space,” said Gabe Fried, CEO of Hilco Streambank.