Gerber Finance announced that they established a New England Office to support their growing portfolio of asset-based loan facilities in the region, and hired Michael L. Friedman as vice president. In this role, he is in charge of business development and account management in the six New England states.

Gerber Finance Chief Executive Officer Gerald Joseph stated, “New England is an incredibly rich market for our products and services. Michael has extensive experience working in the region, helping to grow businesses, and brings that unique point of view to our clients.”

Before joining Gerber Finance, Friedman held many executive positions in industry. Most recently, he was president / CEO of Paramount Restaurant Supply, a national dealer / distributor of Foodservice Equipment and Supplies to national chains. Previous to that, Friedman was president of Monarch Industries, a manufacturer of Architectural Millwork and Custom Retail Fixtures.

Friedman is a member of the Corporation at Johnson and Wales University and sits on the Board of Directors for GrowSmart Rhode Island.