U.S. Bank has hired veteran digital leader and innovator Derek White as chief digital officer responsible for leading the company’s newly combined digital team.
White will report to U.S. Bank chairman, president and CEO Andy Cecere and be a member of the company’s managing committee.
White will be responsible for the company’s enterprise-wide digital strategy, including innovation, digital products, development, omnichannel and agile initiatives. His integrated team will drive the company’s digital strategy and functionality, integrating innovation enterprise-wide and bringing leading digital capabilities into all of U.S. Bank’s lines of business as well as current and future partnerships.
“U.S. Bank is investing in the technology and talent to develop even more industry-leading digital offerings so that our customers can bank with us where, when and how they want,” said Cecere. “Derek is an outstanding leader with a proven global track record as a digital innovator in the banking industry.”
The company has made significant, ongoing investments in digital to respond to the needs of consumers and the evolving marketplace. Recent examples of the company’s digital progress include the digitization of several lending processes, the launch of Simple Loan, and the recent launch of an entirely new mobile banking app.
White was most recently global head of client solutions with BBVA in Spain. In that role he led a team of nearly 10,000 people focused on concepting, designing, creating and launching digital and innovation work – from products and services to data science units and venture creation – that spanned across BBVA, all in service to the company’s customers, clients and employees. Prior to that, he spent 12 years with Barclays in several leadership roles including chief design and digital officer.
