Triumph Financial, a financial holding company focused on payments, factoring and banking, appointed Michelle Holmes executive vice president and chief marketing officer. In her position, Holmes will oversee corporate marketing and communication to elevate and drive growth for Triumph Financial and across its three brands: TriumphPay, Triumph and TBK Bank. She will report directly to Ed Schreyer, chief operating officer of Triumph Financial.
“We are excited to welcome Michelle to Triumph Financial at this pivotal stage in our growth trajectory,” Schreyer said. “Michelle is a dynamic, award-winning and visionary leader bringing more than two decades of experience in marketing, branding and advertising to our team. I look forward to working with her as we focus on elevating our innovative brand and engaging more deeply with our clients.”
Prior to joining Triumph Financial, Holmes served as vice president of marketing at Smartlinx Solutions, where she repositioned, rebranded and evolved the company’s vision, mission and value to broaden its recognition in the healthcare industry. Prior to that role, she was the vice president and chief marketing officer of the non-profit AT&T Performing Arts Center, where she led marketing, show promotion and sales. She spent 18 years with AT&T Corporation, serving in executive roles leading global brand strategy, advertising, marketing and operations.
“Triumph Financial is leveraging its technology to solve a significant problem in the trucking industry through TriumphPay and Triumph by reducing the friction in cash flow management and increasing the speed of payments – all backed by a highly respected bank,” Holmes said. “I’m thrilled to join a company that is truly innovating an industry that all of us rely on – the movement of goods – and importantly, they’re making the lives of truck drivers easier at a time when they are under considerable pressure.”
