Tompkins Financial promoted Erin Freije to director of marketing. Freije will oversee day-to-day operations across Tompkins’ marketing communications, internal communications, product management and customer experience.
“Erin has been an integral member of our team since 2018,” Charles Guarino, senior vice president and chief banking operations officer at Tompkins, said. “She has streamlined countless processes for us and, more importantly, spearheaded numerous initiatives to enhance our offerings to customers.”
Previously, Freije was the retail loan product manager and associate vice president at Tompkins, where she spearheaded the launch of new products, system implementations and digitally focused initiatives. With nearly a decade of experience in product management, Freije has ample expertise in traditional and digital marketing, in addition to marketing communications as it relates to banking and financial institutions.
A graduate of SUNY Geneseo and Messiah University’s MBA program with a focus in strategic leadership, Freije currently serves on United Way of Broome County’s Board. She lives in Central New York with her husband and two daughters.
