Regions Bank launched a commercial business development team focused specifically on helping small businesses build customized plans for financial success. The new team will complement Regions Bank’s commercial banking solutions group and will be led by Jordan Baxter, senior vice president of commercial banking at Regions Bank.
Baxter and the commercial business development team will focus on helping business owners and managers maximize growth potential and create greater efficiencies while meeting complex financial needs. Baxter and his team will work hand-in-hand with product partners from across the bank who bring specialized experience in areas such as treasury management, equipment finance, SBA lending and franchise lending.
Baxter will report to Ginger Blake, executive vice president and head of commercial banking solutions for Regions Bank.
“Regions Bank is known for taking a relationship-based approach to service, and in late 2021, we started a small pilot program aimed at building even deeper collaboration with small business prospects in the markets we serve. What we found is this segment has a strong appetite for receiving holistic advice and insights from our colleagues throughout the bank who can help them reassess their financial plans and develop new solutions to support their businesses and grow their companies,” Blake said. “Often overlooked by the finance industry, these business owners and leaders want to know their business matters and is important enough that a team of banking professionals is interested in helping them achieve their strategic objectives. Jordan and his team bring solid experience and a passion for helping businesses succeed. This addition to our specialty capabilities reflects another way Regions Bank is delivering greater value for a wide range of small businesses.”
The new commercial business development team, largely based in Birmingham, AL, and serving clients across the Southeast, the Midwest and Texas, consists of 10 business development relationship bankers, with plans to grow over time.
“Small businesses represent the economic heartbeat of our communities, and while Regions has always taken a consultative approach to service, we recognized an opportunity to do even more to help this segment truly thrive,” Baxter said. “Many of these business owners are primarily focused on day-to-day operations, such as hiring and retaining staff, generating business and serving their customers. They welcome having not only a trusted banker within the company, but also a network of professionals who are working with that banker to provide laser-focused, highly specialized solutions to help them build on their success.”
Examples of businesses or sectors already served by the new commercial business development team include industrial companies, manufacturing companies and wholesalers, along with sub-industries within these sectors.
“Many businesses impacted by the ongoing pandemic, supply chain disruptions and staffing shortages are experiencing increased need for financial advice and solutions,” Baxter said. “Through this team, we are bringing them not only a single point of contact with the bank, but an entire group of professionals who are all committed to leveraging their specialized experience to help companies succeed.”
Baxter first joined Regions Bank in the company’s consumer banking division in June 2007. He left briefly in 2017, returning the following year as part of Regions Bank’s learning and development team, leading a group of consumer and commercial banking trainers. Most recently, Baxter served as a commercial banking solutions manager responsible for Florida-based clients.
