Rosenthal & Rosenthal appointed Mark Collins as senior vice president in the firm’s newest office in Atlanta.

Collins will be responsible for business development throughout the Southeast and across the firm’s divisions. The appointment is effective May 30, 2018.

Collins is a veteran commercial finance executive, with more than 30 years of experience sourcing new business and providing a range of solutions to help clients manage recapitalization, acquisition, turnaround, buyouts and growth opportunities. He brings with him a deep understanding of asset based lending, factoring, equipment finance, term loans and fleet leasing, among other financial solutions and products.

Most recently, Collins served as vice president at Wells Fargo Capital Finance Commercial Services, primarily focused on the Southeast region. Prior to Wells Fargo, Collins held a variety of senior management roles at HSBC Bank US, CIT Group and GE Capital Services.

“With his decades of experience and strong grasp of the unique needs of businesses in the Southeast, Mark is the perfect addition to our growing business,” said Peter Rosenthal, president of Rosenthal.