Julie Demarigny has joined Union Bank as head of Digital Banking. Demarigny is responsible for leading digital strategies for both Union Bank and PurePoint and for growing the overall digital banking business.

She will work closely with the bank’s technology team to deliver interactive digital experiences for both existing and prospective clients across all client touchpoints, including online and mobile applications. Demarigny is based in the Union Bank office in Glendale, CA and reports to Pierre P. Habis, head of Consumer Banking.

“Throughout our search for a head of Digital Banking, we intentionally sought candidates with a deep understanding of both the digital economy and also how to lead with a client-first mindset. Julie excels at both,” said Habis. “She has championed the same kind of internal disruption we’re looking to make at MUFG Union Bank, and I’m confident she can help us strengthen the overall digital experience for our clients.”

Demarigny has been leading global digital transformation for entertainment companies for the last 15 years, bringing a client-centric approach to an industry that had traditionally been very product focused. Most recently, she served as vice president, Direct to Consumer (DTC) and Innovation Program Management for Warner Bros. Digital. For the past seven years she was responsible for the global development of consumer facing digital activities across all divisions, and the online and mobile strategy and business development. Prior to that, she was executive director of Digital Distribution for France and Southern Europe at Warner Bros. She has also served as vice president of Digital Business for Sony Music.

Demarigny began her career in France at 3Suisses where she produced its first French e-commerce website, managed 3Suisses Musique/Nova label and created the Cyberbus, a traveling event designed to promote the internet in France.