U.S. Bank named Beth McDonnell senior vice president and chief marketing officer. McDonnell will oversee all corporate and business line advertising and marketing efforts, in addition to setting the direction for the company’s brand, reputation, social and sponsorship activities. She joined the bank in 2014 as the head of Brand Strategy and Reputation. McDonnell will be located in Minneapolis.

“Beth is a passionate advocate for the U.S. Bank brand and is committed to building and enhancing our presence in every market we reach,” said Kate Quinn, executive vice president and chief strategy and reputation officer for U.S. Bank.

McDonnell has nearly 30 years of experience in advertising, brand, communications and marketing. Prior to joining U.S. Bank, she served as vice president of brand, advertising and marketing at Anthem and spent nearly 20 years in positions of increasing responsibility in advertising, communications and marketing at United Healthcare and subsidiaries of PacifiCare/Secure Horizons.