Blis secured $25 million in funding from major new investors Endeit Capital, Beringea U.S. and Unilever Ventures, with credit facilities provided by Silicon Valley Bank.

The investment will help fund the continued expansion of London-based Blis into new markets, including the U.S., and the scaling of international sales and marketing activities. It will also be used to enhance Blis’ core data engineering capabilities and the development of new product features.

“We firmly believe that location technology is the future of digital advertising and we’re delighted to have received significant funding to support our expansion. The investment recognizes the unique value of location and Blis’ market-leading data platform,” said Greg Isbister, Blis founder and CEO.

Blis provides location-based technology solutions to global brands, including Airbnb, Ford and Samsung.