SG Credit Partners, through its consumer products division, partnered with 4th & Heart, an emerging premium food brand focused on disrupting the $5.6 billion butter category through its ghee products including sticks, jars and sprays. SG provided a senior debt investment will be used to support 4th & Heart’s manufacturing expansion, product awareness and retail support. This investment comes on the heels of 4th & Heart securing a $10 million growth equity investment.
“SG came highly recommended and has been the best partner for our growing business needs,” Max Dichter, CEO of 4th & Heart, said. “We were looking for a flexible credit facility that could strategically partner and grow with us. The SG team was thoughtful in their approach and worked with us on the best path forward.”
“We are really impressed with 4th & Heart’s growth over the last few years and the ways their team is looking to expand,” Spencer Brown, managing director of originations at SG, said. “The newly innovated ghee sticks are showing clear growth, and we’re thrilled to join alongside by providing supportive, flexible financing.”