Jeff Rosen joined First Commonwealth Bank as executive vice president of Consumer and Small Business Lending.

Rosen will oversee First Commonwealth’s consumer and small business platform, online lending capability, mortgage business and indirect auto business. In addition, he will develop First Commonwealth’s activities with the U.S. Small Business Administration’s (SBA) lending program as a line of business.

Prior to joining First Commonwealth, Rosen served as SVP/Government Guaranteed Lending Manager at one of the nation’s largest full-service providers of consumer and commercial banking. He served as president of Rosen Advisors, a consulting firm specializing in retail and business banking strategy, SBA lending and leadership development. Rosen also held retail and business banking leadership positions at Huntington Bank, U.S. Bank and PNC Bank during his 30-year career.

“Jeff brings to First Commonwealth 30 years of leadership experience in the financial services industry,” said Jane Grebenc, president of Indiana, PA-based First Commonwealth Bank. “He is well-versed in government lending programs, and under his leadership, SBA lending will become a line of business at First Commonwealth. We’re excited that Jeff has joined our team.”