Petsky Prunier represented Madison Logic, a global provider of data-driven, account-based marketing, in its sale to private equity firm Clarion Capital Partners.

Madison Logic’s B2B marketing technology platform, Activate ABM, unifies targeted advertising and content syndication with attribution metrics to show measurable return on investment.

The partnership with Clarion enables Madison Logic to invest further in the Activate ABM platform. The company will also invest in new geographic regions, expand its personnel base and seek to make strategic acquisitions.

Madison Logic’s existing shareholders, including CEO Tom O’Regan and Co-Founders Vin Turk and Chairman Erik Matlick, will maintain an ownership stake in the company and will continue to build the business in partnership with Clarion. O’Regan will remain Madison Logic’s CEO.

“I’ve known the professionals at Petsky Prunier since we launched Madison Logic in 2009. They are a true relationship bank, helped us grow the business through two acquisitions, and advised us on a great transaction with Clarion. Petsky Prunier is truly a unique advisory firm – deep understanding of B2B marketing technology combined with M&A experience built over 17 years. We could not have done the deal without them,” said Matlick, chairman of Madison Logic.

Petsky Prunier is an investment bank focused on the technology, media, marketing, eCommerce and healthcare industries.

Clarion is a New York-based middle market private equity firm.