Investment bank Petsky Prunier advised JWALK, a full-service creative agency, on its sale to Shiseido Americas.

Shiseido Americas is a consolidated subsidiary of Tokyo-based Shiseido.

Since JWALK’s founding in 2010 by Doug Jacob, Michael Lastoria and Charlie Walk, the agency and its team of experts have partnered with marquee lifestyle-driven brands across the beauty, fashion, hospitality, spirits and consumer packaged goods industries to drive brand building and digital communication.

The acquisition of JWALK is consistent with the Shiseido’s VISION 2020 goal to accelerate the growth of its brands through effective digital strategies and consumer-oriented marketing. As an integrated part of the Shiseido Americas organization, JWALK will work with Shiseido’s brand teams, playing a role in the entire creative process, from strategy to execution and from concept to delivery.

JWALK has a long-standing relationship with Shiseido, having worked with the company for the last four years, particularly on the company’s bareMinerals and Buxom brands. In addition to the agency’s work with Shiseido’s global brands, JWALK will continue working with new and existing, non-competitive clients in order to further develop its competitive edge and top talent pool.

Petsky Prunier served as exclusive financial advisor to JWALK.

Petsky Prunier is an investment bank to the technology, media, marketing, eCommerce and healthcare industries.