Monroe Capital acted as sole lead arranger and administrative agent on the funding of a senior credit facility to support private equity sponsor H.I.G. Growth Partners‘ investment in AdTheorent, in partnership with its founding management team and existing investors.

New York-based AdTheorent is a digital advertising solutions and service provider that leverages its proprietary machine learning technology and cross-environment identity mapping to efficiently connect advertisers with their target audiences at scale.

The company’s predictive technology platform utilizes big data, adaptive models and device and environment mapping to identify the audiences that are most likely to engage with a given digital.