Huntington Capital, a mezzanine debt and private equity firm, announced its new name, HCAP Partners. The firm’s new logo features a “plus” sign, representing the value HCAP provides to small and middle market companies in the Western U.S., a market segment underserved by traditional sources of growth capital.

“The name HCAP Partners reflects fifteen years of experience as Huntington Capital and, more importantly, our partnerships with business owners and investors seeking to build profitable, socially responsible companies,” noted Tim Bubnack, HCAP Partners managing partner.

HCAP Partners co-founder and managing partner Morgan Miller, Jr. commented, “The new website and logo are indicative of our ongoing commitment to strengthen local businesses and their communities. Our creative financing structures simultaneously enhance company performance and job quality.”

San Diego, CA-based HCAP Partners is a provider of mezzanine and private equity for underserved, lower middle market companies throughout California and the Western U.S.