Gordon Brothers Group has positioned all of its operating units, including its global advisory, restructuring and investment practices, under one name: Gordon Brothers.

The core dispositions teams already carry the Gordon Brothers name, while a number of business units previously known as Gordon Brothers-AccuVal, Emerald Technology Valuations, GB Energy Partners, DJM Real Estate and Gordon Brothers Europe will now be under the singular Gordon Brothers banner.

With services in valuations, dispositions, operations and investments, Gordon Brothers works across numerous industries to help clients put assets to their highest and best use. It is the largest asset appraiser in the world.

Each year, Gordon Brothers appraises and disposes of $70 billion in assets. The firm has access to $750 million in capital to deploy around the world.

“Gordon Brothers has built a strong reputation, backed up by extensive capability and expertise. As a strategic partner, we help clients understand where industries, sectors, and assets are going and help them take action,” Gordon Brothers CEO Kenneth Frieze said. “The team is more connected than ever and ready to provide rapid, customized and guaranteed solutions on an integrated or standalone basis for clients at all points in the business lifecycle.”

“In support of the ‘one firm’ business strategy, we modernized and upgraded the Gordon Brothers brand identity. Our new site complements ongoing thought leadership activities and increases understanding of the comprehensive and innovative solutions that we offer worldwide,” said Colleen Arons, managing director and head of Marketing. “This positioning sends a signal to the market that Gordon Brothers is stronger than ever and the team is at the ready to help clients optimize, overhaul or reinvent.”

Boston-based Gordon Brothers operates out of 25 offices spread across four continents, where it works with lenders, operating companies, advisors and investors.