Crestmark in seeking to empower its existing clients and prospective clients, developed an infographic on “The 5 Cs of Credit” to showcase the areas used by lenders to evaluate a business’s loan application.

The infographic explains each of the five Cs: capital, condition, capacity, collateral and character widely used by financial institutions to evaluate the credit worthiness of businesses applying for loans. This tool can help businesses determine if they are ready to apply for funding, and help them identify strengths and areas for improvement.

“Understanding the 5 Cs of credit puts you, the business owner, in a better position to approach a lender and receive a loan,” said Crestmark FVP, marketing and communications Director Lisa Beattie. “We put together this infographic to educate and empower businesses embarking on this process.”