Bibby Financial Services (BFS) North America added Jeff Guldner as chief credit officer and Bret Hill as chief finance officer and promoted Jeff Morse to chief operations officer.

“2017 brings with it a new direction and growth strategy for our business,” said Ian Watson, CEO of Bibby Financial Services for North America. “We’re thrilled to have Jeff Guldner and Bret Hill joining us in these key executive positions and are excited to appoint Jeff Morse to his new role as COO. Together, this experienced team of credit, finance and risk management experts brings the insight and vision BFS needs to maintain its current growth trajectory and build upon the progress we’ve made as we head into a new year.”

Prior to joining BFS, Guldner served as senior vice president and director of Loan Administration at Presidential Financial. Guldner will manage all functions surrounding underwriting and due diligence for new business in the company’s asset-based lending group.

Hill has almost 20 years of experience in the industry and most recently served as Division CFO for DR Horton, where he was responsible for managing all financial operations for the division as well as developing and implementing strategy and business plans. In his new role, he will lead all financial operations efforts for the company, providing strategy and growth recommendations to improve overall financial and operational performance.

Since joining BFS in 2013, Morse has managed the risk portfolios for small- to mid-market lending as director of Risk. As COO, Morse will be responsible for providing strategic operational direction to executive management as the company expands its operations and processes to meet the needs of its growing client base.