Darren Palestine joined Commercial Finance Partners (CFP) as managing partner. Palestine was previously the director of sales for Crossroads Financial, a nationwide asset-based lender focused on inventory based transactions and purchase order financing.

Palestine was with Crossroads Financial from 2008 and was responsible for developing Crossroads extensive referral network and managing the new business development efforts at the company. Palestine’s focus will be to further develop Commercial Finance Partners’ direct lending efforts, while also managing various aspects of product development and underwriting.

“My goal with joining the CFP team is to assist in the growth of the direct lending platforms offered by CFP. CFP’s technology platforms and ability to fund in multiple areas position the company to take advantage of the current market place that has shifted to fin-tech focused, full service approach to funding,” said Palestine.

“Having someone with Darren’s background will help increase our market presence and further our direct lending efforts,” commented Marcus Ferrari, CEO of CFP. “With the rapid growth we are experiencing, we needed someone to provide support for the growth plans and assist in positioning CFP for our next phase of direct lending.”

Boca Raton, FL-based CFP is a direct lender providing accounts receivable funding throughout the U.S and Canada to small and middle market companies. Commercial Finance Partners also specializes in spot and construction factoring for companies that need intermittent working capital to fund operations.