SSG Capital Advisors acted as investment banker to Thane International in the sale of substantially all of Thane’s assets in a management buyout. The sale was executed through a Canadian receivership proceeding and was approved by the U.S. Bankruptcy Court through a chapter 15 bankruptcy filing. The transaction closed in December.

Thane is a global, multichannel media and direct-marketing enterprise with a focus on the sale of unique consumer products. The company airs direct response television programs to generate revenue from product sales and has access to hundreds of thousands of hours of media time.

Thane’s performance was challenged by the transforming media and retail landscape and changes in consumer behavior. In response to the company’s challenges, management implemented initiatives geared toward transforming Thane by leveraging its expertise in television marketing to drive a multi-channel strategy through traditional retail channels and access to over 10,000 stores across the globe.

SSG was retained as Thane’s investment banker to explore strategic alternatives, including a potential sale of the company. Leveraging its experience in the consumer products industry and its relationships with consumer products-focused and special situations-oriented private equity firms, SSG conducted a comprehensive marketing program which resulted in a competitive bidding process for Thane. The company was ultimately sold in a management buyout.

SSG Capital Advisors is an independent boutique investment bank that assists middle-market companies and their stakeholders in completing special situation transactions.